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BRANDING + Social MEDIA
sun moon yoga Hatha, Vinyasa + Bikram Yoga 01 08
Aufgabenstellung sun moon yoga hat seinen Fokus auf einen gesunden Körper und einen gesunden Geist und bringt dich in Einklang mit dir Selbst. Es entstand eine Brand Identity, die für Bewegung, Ausgleich und für Einklang steht, ohne dabei den Fokus auf Spiritualität zu legen. Eine Identity, die modern, frisch, zeitlos und viel Spielraum für Kreativität zulässt.
02 08
Lösung Die Bildmarke symbolisiert sun + moon + yoga (Krieger). Es bildet eine Einheit zwischen den Elementen sun + moon, die durch die Bewegung des Kriegers aufgebrochene Form steht für Bewegung und Dynamik. Die Bildmarke steht für Einheit, Ausrichtung und Stärke. Der Krieger ist im Yoga eine Asana, die gleichermaßen kräftigt und mobilisiert, erdet und bewegt. Der Krieger steht für Konzentration, Stärke und Durchhaltevermögen.
03 08
04 08
Illustrationen Aus dem Krieger der Bildmarke abgeleitet wurden Yoga-Figuren (Asanas) als zusätzliche Gestaltungselemente illustriert, diese lassen sich flexibel miteinander kombinieren und ermöglichen vielfältige Einsatzmöglichkeiten und gewährleisten einen hohen Wiedererkennungswert der Marke. Die verwendete Schrift wirkt zeitlos, klar und bringt Harmonie in das Erscheinungsbild.
05 08
06 08
07 08
08 08
nächstes Projekt
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